Grant McCrabb and Mark Woodard

Grant McCrabb | Co-Founder

Grant McCrabb is Co-Founder of Geotrek and drives Geotrek’s growth by confronting the hardest challenges head-on and building what the future of adventure demands. With a background in Outdoor Media and a sharp instinct for leadership, he’s known for pushing boundaries while earning deep trust from customers.

His focus is simple: evolve constantly, improve relentlessly, and never stand still. What motivates him is the same force that defines Geotrek — the belief that everything is in motion, and those who embrace change are rewarded with better paths forward.

Mark Woodard | Co-Founder

Fellow Co-Founder Mark Woodard pushes Geotrek with a relentless focus on continuous improvement across the entire business. From refining products and processes to challenging assumptions and raising the bar, he’s driven by the belief that great things are built through constant iteration. His attention to detail and long-term thinking shape how Geotrek evolves.

Founded in 2021, Geotrek has grown from two cousins tinkering on vans together in a driveway in Boulder to selling its 400th van in September 2025. As Geotrek enters its fifth year in business, Mark works in tandem with Grant to continue innovating tirelessly and propel Geotrek to new heights.


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