For over seven decades, it has been widely accepted that Raymond Loewy and his design firm, Raymond Loewy Associates (RLA), were responsible for the iconic design of the Greyhound Scenicruiser bus, particularly its distinctive deck-and-a-half silhouette.
From early articles to industry retrospectives, Loewy's involvement in shaping the exterior of the Scenicruiser has been celebrated. However, this long-held assumption becomes more complicated as new research and historical records come to light.
The true story of who designed the Scenicruiser’s most recognizable feature—the exterior shape—reveals a more nuanced and collaborative process involving multiple parties, including Greyhound, General Motors, and Loewy’s team.
This article explores the evolving narrative behind the Scenicruiser's design, challenging conventional wisdom and shedding light on the contributions of various designers to one of the most celebrated buses in transportation history.
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